Our Sweet History
A journey built on innovation, community, and the simple joy of sharing a perfect scoop of ice cream.
A Legacy of Happiness
In 1945, two passionate ice cream lovers, Burt Baskin and Irv Robbins, set out to change the way people enjoyed ice cream. While most shops offered only a handful of classic flavors, they introduced an exciting concept—31 different flavors, encouraging customers to enjoy a new taste every day of the month. Their bold vision quickly won the hearts of ice cream lovers everywhere.
Today, more than seven decades later, Baskin-Robbins has created over 1,400 unique flavors, becoming one of the world's most recognized ice cream brands. Whether you're celebrating a special occasion or simply treating yourself after a long day, there's always a flavor to match the moment.
Crafted with Creativity
Behind every scoop is a dedicated team of flavor experts constantly developing exciting new recipes.
From timeless favorites like Pralines 'n Cream to iconic creations such as Jamoca® Almond Fudge, every flavor is carefully crafted using premium ingredients and a passion for innovation. Their mission is simple: create unforgettable ice cream experiences that keep customers coming back.
More Than Just Ice Cream
Baskin-Robbins believes every achievement—big or small—is worth celebrating. That's why the menu goes far beyond traditional ice cream.
Customers can enjoy refreshing frozen beverages, delicious sundaes, creamy milkshakes, and beautifully decorated ice cream cakes designed for birthdays, family gatherings, and every memorable occasion.
Bringing Communities Together
With over 2,400 locations across the United States, Baskin-Robbins proudly operates through locally owned and managed stores.
Each shop serves its community while delivering the same quality, friendly service, and delicious treats that have made the brand famous around the world. Supporting Baskin-Robbins means supporting local entrepreneurs.
Inspiring Smiles
Every visit offers a chance to discover something new while enjoying the classic flavors that generations have loved.
From custom cakes to iconic scoops, every single product is made with love to ensure your sweet moments become memories worth celebrating.
